One Postcard. 5,000 Mailboxes. Your Business, Right There.
The Sioux Falls Spotlight is a shared, professionally printed direct-mail postcard — no massive ad budget required, and no competing business in your category.
Apply for a Spot →
A Full-Color Postcard, Hand-Delivered to 5,000 Mailboxes
The Spotlight is a full-color, oversized postcard mailed directly to targeted ZIP codes across Sioux Falls — no envelope to open, no page to flip past. It lands right in the mailbox.
Only one business per industry is featured on each mailing, so when a neighbor pulls the Spotlight out of their mailbox, your business is the only one like it on the card. No competitors, no crowded page — just your name in front of people already looking for what you do.
Everything You Need, Nothing You Don't
Free Professional Ad Design
We design your spot for you — no designer, no software, no hassle.
Free Spotlight Landing Page
Every spot gets its own page with a QR code, so you can track results.
No Competing Businesses
One business per industry, per mailing — you’re never sharing your category.
Full Color, Both Sides
Professionally printed, front and back, on real cardstock.
Live View of Open Spots — Claim Yours Now!
Only one business per category makes it onto each mailer. 7 of 8 spots are currently open for the September 2026 mailing — reach out today to lock in your category before someone else does.
SPOTLIGHT
Live from the same system your application goes into — a spot flips to Claimed the moment it's booked in the admin, no manual updates needed. Pricing shown matches the standard Spotlight rate card.
What Makes This Different From Mailing Solo
No Competitors Allowed
Your business is the only one in its category, so you’re never sharing the card with a competitor.
No Pages to Flip Through
It’s a postcard, not an envelope to open or a page to flip past. Your ad is right there, every time.
We Handle Everything
Design, printing, postage — all handled. You just show up and answer the phone.
Real, Trackable Results
Every spot gets a QR code to its own redemption page, so you see exactly what it drove.
A Note From FrancisYou don't need a big budget to get noticed here.
My goal is simple: connect good local businesses with the neighbors who are already looking for what they offer.
That's it. No frills, no long-term commitment, just a straightforward way to get your name in front of people nearby.
— Francis, Sioux Falls Go
We Don't Take Everyone
Participation isn't just about advertising — it's about aligning with values that foster trust in the community. To be eligible, your business should be:
Locally Owned & Operated
Rooted in Sioux Falls, not a national chain with a local storefront.
Ready to Serve More Customers
5,000 households means real interest — you should be ready to answer it.
Ethical & Trustworthy
We spotlight businesses that already operate with integrity, not just anyone who can pay.
Claim Your Spot
Ready to get your business in front of 5,000 local homes? Spots for the next mailing are limited — fill out the form below to get started.
Your information stays private. See our privacy policy. Applying doesn't guarantee a spot in the next mailing.